{"id":1309,"date":"2025-04-23T13:49:11","date_gmt":"2025-04-23T13:49:11","guid":{"rendered":"https:\/\/cajatoolkit.com\/?p=1309"},"modified":"2025-04-23T13:49:11","modified_gmt":"2025-04-23T13:49:11","slug":"dark-social-networking-organico","status":"publish","type":"post","link":"https:\/\/cajatoolkit.com\/index.php\/2025\/04\/23\/dark-social-networking-organico\/","title":{"rendered":"Dark Social &amp; Networking Org\u00e1nico"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/04\/Dark-Social-4-1024x590.png\" alt=\"\" class=\"wp-image-1314\" style=\"width:426px;height:auto\" srcset=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/04\/Dark-Social-4-1024x590.png 1024w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/04\/Dark-Social-4-300x173.png 300w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/04\/Dark-Social-4-768x443.png 768w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/04\/Dark-Social-4.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/bigmedia.bpifrance.fr\/news\/quest-ce-que-le-dark-social\">https:\/\/bigmedia.bpifrance.fr\/news\/quest-ce-que-le-dark-social<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>El concepto de <strong>Dark Social<\/strong> se refiere al tr\u00e1fico web generado a trav\u00e9s de canales privados como aplicaciones de mensajer\u00eda, correos electr\u00f3nicos y foros cerrados, que no pueden ser rastreados f\u00e1cilmente por herramientas de anal\u00edtica web. En el contexto B2B, este fen\u00f3meno es a\u00fan m\u00e1s relevante, ya que muchas decisiones de compra se basan en la confianza y la compartici\u00f3n de informaci\u00f3n dentro de redes cerradas. Por ejemplo, un equipo de compras de una empresa tecnol\u00f3gica recibe un enlace a un informe sobre tendencias en ciberseguridad en un grupo de Slack. Posteriormente, el responsable de TI ingresa a la p\u00e1gina del proveedor desde el enlace compartido y solicita una demostraci\u00f3n del producto. En este caso, Google Analytics podr\u00eda registrar esta visita como tr\u00e1fico directo, ocultando la verdadera fuente de origen<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abEl Dark Social en el entorno B2B se manifiesta a trav\u00e9s de m\u00faltiples canales privados en los que los profesionales comparten informaci\u00f3n de manera directa y sin dejar rastro anal\u00edtico.\u00bb<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00bfQu\u00e9 es el &quot;Dark Social&quot; y como aprovecharlo?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pjblyw2r0F0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>BIBLIOGRAF\u00cdA<\/strong>:<\/p>\n\n\n\n<p>AdaptiveTech. (2024). <em>Dark Social B2B: Clave en Estrategias de Marketing<\/em>. Recuperado de <a class=\"\">https:\/\/adaptivetech.es\/actualidad-digital\/dark-social-b2b\/&amp;#8203;:contentReference[oaicite:3]{index=3}<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el entorno B2B, el Dark Social representa una parte crucial del tr\u00e1fico digital, ya que muchas decisiones de compra se gestan en canales privados como Slack o WhatsApp. Estas interacciones, aunque valiosas, no son rastreables por herramientas como Google Analytics, lo que dificulta identificar la verdadera fuente del inter\u00e9s comercial.<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,7],"tags":[61,13,42],"class_list":["post-1309","post","type-post","status-publish","format-standard","hentry","category-herramientas","category-investigacion","tag-ia","tag-marketing-digital","tag-redes-sociales"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/comments?post=1309"}],"version-history":[{"count":1,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1309\/revisions"}],"predecessor-version":[{"id":1315,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1309\/revisions\/1315"}],"wp:attachment":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/media?parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/categories?post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/tags?post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}