{"id":1736,"date":"2025-10-17T22:37:33","date_gmt":"2025-10-17T22:37:33","guid":{"rendered":"https:\/\/cajatoolkit.com\/?p=1736"},"modified":"2025-10-17T22:37:33","modified_gmt":"2025-10-17T22:37:33","slug":"maria-dolores-fernandez-lider-en-comunicacion-estrategica-y-relaciones-publicas","status":"publish","type":"post","link":"https:\/\/cajatoolkit.com\/index.php\/2025\/10\/17\/maria-dolores-fernandez-lider-en-comunicacion-estrategica-y-relaciones-publicas\/","title":{"rendered":"Mar\u00eda Dolores Fern\u00e1ndez: L\u00edder en Comunicaci\u00f3n Estrat\u00e9gica y Relaciones P\u00fablicas"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Mar\u00eda Dolores Fern\u00e1ndez es una reconocida consultora en comunicaci\u00f3n y relaciones p\u00fablicas con m\u00e1s de 23 a\u00f1os de trayectoria en el sector. Es socia y fundadora de Taktikee Consultores de Comunicaci\u00f3n, una agencia boutique ecuatoriana especializada en gesti\u00f3n de reputaci\u00f3n de marca, manejo de crisis y asuntos p\u00fablicos. Desde su creaci\u00f3n en 2006, Taktikee ha brindado asesor\u00eda estrat\u00e9gica a empresas nacionales y multinacionales de diversos sectores, como consumo masivo, banca, tecnolog\u00eda, salud y educaci\u00f3n, consolid\u00e1ndose como un referente en el mercado local.<\/p>\n\n\n\n<p>Antes de emprender su propio camino empresarial, Mar\u00eda Dolores acumul\u00f3 experiencia como presentadora, reportera y productora en medios nacionales destacados como TC Televisi\u00f3n y Telerama, roles que fortalecieron su comprensi\u00f3n profunda del poder de la comunicaci\u00f3n para potenciar la competitividad y el posicionamiento empresarial en un entorno cada vez m\u00e1s din\u00e1mico y exigente.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00abLa comunicaci\u00f3n estrat\u00e9gica es la clave para construir reputaciones s\u00f3lidas y enfrentar cualquier desaf\u00edo con confianza y transparencia.\u00bb<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"230\" src=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-15-1024x230.png\" alt=\"\" class=\"wp-image-1762\" srcset=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-15-1024x230.png 1024w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-15-300x67.png 300w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-15-768x173.png 768w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-15-1536x345.png 1536w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-15-1800x405.png 1800w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-15.png 1895w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conectando con Mar\u00eda Dolores Fern\u00e1ndez<\/h2>\n\n\n\n<p>Para conocer m\u00e1s sobre su visi\u00f3n y proyectos, puedes visitar el perfil de Mar\u00eda Dolores Fern\u00e1ndez en el blog de Taktikee: <a>https:\/\/www.taktikee.com\/author\/mariadoloresttk-ec\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"720\" src=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-16.png\" alt=\"\" class=\"wp-image-1773\" style=\"width:297px;height:auto\" srcset=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-16.png 491w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-16-205x300.png 205w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Entrevista en el Podcast Open Box<\/h3>\n\n\n\n<p>Mar\u00eda Dolores Fern\u00e1ndez fue invitada al podcast <strong>Open Box<\/strong>, donde comparti\u00f3 su visi\u00f3n sobre la comunicaci\u00f3n estrat\u00e9gica y la gesti\u00f3n de la reputaci\u00f3n de marca. En esta entrevista, profundiz\u00f3 en su trayectoria profesional y en c\u00f3mo ha transformado el panorama de las relaciones p\u00fablicas en Ecuador. Puedes escuchar la entrevista completa aqu\u00ed: \ud83d\udd17 <a>Open Box Podcast \u2013 Mar\u00eda Dolores Fern\u00e1ndez<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-17-1024x409.png\" alt=\"\" class=\"wp-image-1784\" srcset=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-17-1024x409.png 1024w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-17-300x120.png 300w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-17-768x307.png 768w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/image-17.png 1290w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>OpenBox Podcast. (2024, julio). <em>Mar\u00eda Dolores Fern\u00e1ndez<\/em> [Fotograf\u00eda]. OpenBox Podcast. <a>https:\/\/openboxpodcast.com\/wp-content<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DPPgxARD3sw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DPPgxARD3sw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DPPgxARD3sw\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Social Media Day Ecuador (@socialmediadayec)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Fuentes y Enlaces Relevantes<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Taktikee Consultores de Comunicaci\u00f3n \u2013 P\u00e1gina Oficial<\/strong><br>Sitio web oficial de Taktikee, donde se detalla su visi\u00f3n, servicios y trayectoria.<br>\ud83d\udd17 <a>https:\/\/www.taktikee.com\/inicio-2\/<\/a><\/li>\n\n\n\n<li><strong>Social Media Day \u2013 Perfil de Mar\u00eda Dolores Fern\u00e1ndez<\/strong><br>Informaci\u00f3n sobre su participaci\u00f3n como ponente en el Social Media Day, destacando su experiencia en comunicaci\u00f3n estrat\u00e9gica y relaciones p\u00fablicas.<br>\ud83d\udd17 <a href=\"https:\/\/socialmediaday.escuelaesmadi.com\/speaker\/maria-dolores-fernandez\/?utm_source=chatgpt.com\">https:\/\/socialmediaday.escuelaesmadi.com\/speaker\/maria-dolores-fernandez\/<\/a><\/li>\n\n\n\n<li><strong>El Nuevo Tiempo \u2013 Colaboraci\u00f3n con Gal\u00e1pagos Guardians<\/strong><br>Noticia sobre el apoyo de Taktikee a la iniciativa Gal\u00e1pagos Guardians para proteger el archipi\u00e9lago, con cita de Mar\u00eda Dolores Fern\u00e1ndez.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Mar\u00eda Dolores Fern\u00e1ndez es una reconocida consultora en comunicaci\u00f3n y relaciones p\u00fablicas con m\u00e1s de 23 a\u00f1os de trayectoria en el sector. Es [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":1761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[297,299,296,298],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-comunicacionestrategica","tag-innovacionencomunicacion","tag-mariadoloresfernandez","tag-relacionespublicas"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/FOTO-VV.png","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":3,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1736\/revisions"}],"predecessor-version":[{"id":1786,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1736\/revisions\/1786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/media\/1761"}],"wp:attachment":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/categories?post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/tags?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}