{"id":1841,"date":"2025-10-28T05:18:06","date_gmt":"2025-10-28T05:18:06","guid":{"rendered":"https:\/\/cajatoolkit.com\/?p=1841"},"modified":"2025-10-28T05:18:06","modified_gmt":"2025-10-28T05:18:06","slug":"viviana-ortiz-ruiz-liderando-la-cultura-de-datos-en-parcel-lab","status":"publish","type":"post","link":"https:\/\/cajatoolkit.com\/index.php\/2025\/10\/28\/viviana-ortiz-ruiz-liderando-la-cultura-de-datos-en-parcel-lab\/","title":{"rendered":"Viviana Ortiz Ruiz: Liderando la Cultura de Datos en Parcel Lab"},"content":{"rendered":"\n<p>Viviana Ortiz Ruiz es una profesional destacada en el \u00e1mbito de los datos y la anal\u00edtica. Actualmente es <strong>Head of Data en Parcel Lab<\/strong>, una empresa tecnol\u00f3gica (<em>ScaleUp<\/em>) especializada en log\u00edstica y experiencia post-compra.<\/p>\n\n\n\n<p>Se ha hecho conocida por su capacidad para <strong>crear culturas de datos s\u00f3lidas y participativas<\/strong>, donde los equipos usan la informaci\u00f3n para tomar mejores decisiones. Su enfoque se basa en el <strong>empoderamiento a trav\u00e9s de la anal\u00edtica<\/strong>, es decir, ense\u00f1ar y motivar a las personas dentro de la empresa para que comprendan, utilicen y conf\u00eden en los datos.<\/p>\n\n\n\n<p>Viviana combina una visi\u00f3n estrat\u00e9gica con un fuerte conocimiento t\u00e9cnico, y ha logrado transformar a Parcel Lab en una organizaci\u00f3n <strong>data-driven<\/strong>, donde los datos impulsan la innovaci\u00f3n y la eficiencia. Adem\u00e1s, en entrevistas como la del <em>Data Masterclass Podcast<\/em>, comparte consejos sobre liderazgo, herramientas de an\u00e1lisis, y c\u00f3mo construir una mentalidad basada en datos en cualquier nivel de una empresa<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-rectangular\"><img loading=\"lazy\" decoding=\"async\" width=\"405\" height=\"720\" src=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/vivi-ortiz-ruiz.jpeg\" alt=\"\" class=\"wp-image-1842\" style=\"width:229px;height:auto\" srcset=\"https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/vivi-ortiz-ruiz.jpeg 405w, https:\/\/cajatoolkit.com\/wp-content\/uploads\/2025\/10\/vivi-ortiz-ruiz-169x300.jpeg 169w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Viviana Ortiz Ruiz Director of Data at parcelLab &#8211; Bringing simplicity to digital processes. Foto: LinkedIn.<\/p>\n<\/blockquote>\n\n\n\n<p>Viviana Ortiz Ruiz combina <strong>visi\u00f3n estrat\u00e9gica y pasi\u00f3n por los datos<\/strong>, demostrando que la anal\u00edtica puede transformar organizaciones cuando se usa para <strong>apoyar decisiones, empoderar equipos y fomentar la colaboraci\u00f3n<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cDar forma a nuestra propia perspectiva sobre el asunto, a partir de fuentes relevantes que proporcionen informaci\u00f3n valiosa..\u201d<br><em>(Viviana Ortiz ruiz, 2024, Linkedin)<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Analytics Empowerment Drives Data Culture | Data Masterclass Podcast With Viviana Ortiz Ruiz\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d0fOLDqzgX8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">FUENTES DE INFORMACION <\/h2>\n\n\n\n<p>Data Masterclass [@datamasterclass]. (s\/f).\u00a0<em>How analytics empowerment drives data culture | data masterclass podcast with Viviana Ortiz Ruiz<\/em>\u00a0[[Object Object]]. Youtube. Recuperado de <a href=\"https:\/\/www.youtube.com\/watch?v=d0fOLDqzgX8\">https:\/\/www.youtube.com\/watch?v=d0fOLDqzgX8 <\/a><\/p>\n\n\n\n<p>Social Media Day Ecuador. (2024). <em>Speakers y embajadores del evento.<\/em> Recuperado de <a href=\"https:\/\/socialmediaday.ec\/\">https:\/\/socialmediaday.ec\/<\/a><\/p>\n\n\n\n<p><em>Instagram<\/em>. (s\/f). Instagram. Recuperado de <a href=\"https:\/\/www.instagram.com\/vivi.ortiz.r?igsh=dzZxcGJjYWtyb2s0\">https:\/\/www.instagram.com\/vivi.ortiz.r?igsh=dzZxcGJjYWtyb2s0<\/a><\/p>\n\n\n\n<p>(S\/f). Linkedin.com. Recuperado  de <a href=\"https:\/\/www.linkedin.com\/in\/viviana-ortiz-ruiz\/recent-activity\/all\/\">https:\/\/www.linkedin.com\/in\/viviana-ortiz-ruiz\/recent-activity\/all\/<\/a><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viviana Ortiz Ruiz es una profesional destacada en el \u00e1mbito de los datos y la anal\u00edtica. Actualmente es Head of Data en Parcel [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1841","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/comments?post=1841"}],"version-history":[{"count":1,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1841\/revisions"}],"predecessor-version":[{"id":1843,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/posts\/1841\/revisions\/1843"}],"wp:attachment":[{"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/media?parent=1841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/categories?post=1841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cajatoolkit.com\/index.php\/wp-json\/wp\/v2\/tags?post=1841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}